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Credit Rewards Cards: Are They Right For You?
By: James Dimmitt
Rewards cards have become the latest rage in the credit card industry. In the
past, consumers shopped for credit cards that offered the lowest interest rate.
Next came cards with low interest rates and no annual fees. Today, consumers can
shop for cards based on what type of “reward” they can earn for using a specific
issuer’s card.
How does a reward program work? Typically, the program awards points, "dollars"
or a cash value based on the amount you charge. The rate at which you collect
points varies depending on what you charge or where you charge it. Some programs
offer extra points for using their card at a specific place such as a
supermarket or fast food restaurant or for certain items.
Some programs offer a variety of rewards. Consumers can earn meals, tickets to
sporting events, airline tickets, electronics, or even create their own reward
program.
The goal is to get you the consumer to use your credit card as much as possible.
Why? FEES! The credit card issuer makes money from two sources each time you use
their card. First, from the merchant who pays the issuer a merchant transaction
fee and secondly, from you through finance charges and late fees.
A recent survey found that nearly half of U.S. cardholders enrolled in a credit
card rewards program have never redeemed their points. However, 60% of consumers
said rewards program influences their decision when deciding which credit card
to use for a purchase.
When considering an offer for a card that offers rewards, be sure to read the
fine print. Find out what you have to do to earn points. Look carefully for any
restrictions as to when you can redeem them. Also check to see if your points
carry over from one year to the next.
Reward programs most benefit those who pay off their balances monthly. For those
who carry a balance or even pay late, the resulting higher balances and fees
aren’t really much of a reward, are they?
About the Author:
© 2005,
www.yourfreecreditreportnow.com Author: James H. Dimmitt James is
editor of “To Your Credit” a FREE weekly newsletter focusing on managing your
personal finances and credit. Subscribe and get a FREE copy of your credit
report when you visit:
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