|
Buying Life Insurance Online – Is It A Really Good Idea?
By: Michael Challiner
The advent of the internet has opened up the possibility of cheaper life
insurance for all.
In years gone by, if you were considering life insurance you would probably have
invited an insurance salesman from your favourite insurance company to meet you
or alternatively gone to your local insurance broker. But rarely would you have
been courageous enough to get competitive quotations. It just wasn’t done. You
trusted the salesman to do the best for you and surely you thought, life
insurance is somewhat technical and requires specialised knowledge. All very
cosy. All very expensive. How life has changed!
People now realise that life insurance is not that complicated. If on a scale of
1 to 10, buying car insurance online rates 9, life insurance must be a 7 or 8.
This has opened up the Internet as a prime arena for cut-price life insurance.
That’s not to imply that life policies bought on the Internet are in any way
substandard. No, you’re most likely to end up with a policy from one of the UK’s
big insurers like Norwich Union or Legal & General and they’ll be exactly the
same policies as you could buy anywhere else. It’s just that the intense
competition on the internet and efficiency and simplicity of the system, means
that most online brokers decide to cut the commission and roll back the savings
into lower prices.
Ah yes I hear you saying, 7 or 8 implies that life insurance is more complicated
than car insurance. Yes it is - but that doesn’t mean that it represents a
problem. The companies selling life insurance online recognise that many clients
feel that some level of personal advice is useful and indeed, necessary. They
accommodate this with a mix of useful information on the web site and more often
than not, with a short telephone conversation with a life insurance adviser
prior to you buying. This provides reassurance and helps to ensure you really do
get the policy options you need all at rock bottom prices.
Buying online certainly is a good idea.
About the Author:
Michael Challiner has 15 years experience in financial services marketing at
senior level, the last 5 of which specialised in online marketing. Michael now
works as the editor of http://www.express-life-insurance.co.uk Express Life
Insurance on behalf of Andromeda Webs |