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Higher Returns With Entrepreneurial Investing
By: Francis Kier
Long-term investing in the stock market can offer a passive return around 5-8%
if you remain invested for 30 years; but, unfortunately, that return is before
taxes and inflation. This is so low because the company founders, backers, early
investors, investment bankers, etc., have removed all foreseeable profit from
the company before it is ever offered to the public market. There is a spectrum
of investments available to you that is dependent on how much effort you are
willing to put into educating yourself, networking, and performing your own
investment due diligence. If you don’t want to do any work, you are going to
receive the tiny return of a CD or mutual fund in exchange for supporting many
people (in expensive suits) in between you and the actual business that is
making money. For people willing to educate themselves and put forth added
effort, they will be sitting across the table from business owners and managers;
investing directly into a business that pays monthly or quarterly cash returns
from 10 to over 20%.
For example, let’s suppose that there is a great single-family rehabber in your
area. This rehabber buys homes in bad condition, fixes them up, and then quickly
sells them for a profit. If he or she were very good, they’d begin taking on
several simultaneous or larger projects until they run out of money to buy any
more homes. Once they run out of money, they start using their credit until that
is used up as well. Once a successful entrepreneur is out of cash and credit,
the only way to grow is to partner with investors. And to entice these
investors, they offer higher than average returns. [I want to make a very
important distinction between what I define as a “start-up” and an “on-going
business”. A start-up is a few people that only have a business idea who want to
spend your money instead of theirs – never invest in them! Leave these to the
professional evaluation of a venture capital firm. An on-going business is
already being run by someone professional who has current customers, suppliers,
location, products, or services – these are the types of businesses you want to
invest in].
You may be simultaneously networking with local business owners, educating
yourself about their industries and the local economy, and checking the
reputation of those with whom you are interested in becoming a partner.
Introduce yourself as someone that has been watching their success, and indicate
that might want to invest in one of their future projects. It could be a
business owner who has four retail stores and that you’d like to invest with
them to open their fifth store; or the owner of a local manufacturer needs some
capital to startup selling products overseas; or invest in a developer that
splits large plots of land into residential lots; or an investor that packages
privately held mortgages. There are many local investing opportunities that
offer the investor greater control than buying public stock, along with higher
investment returns.
Direct ownership requires a few skills that buying a CD or mutual fund doesn’t
require, but you will be well compensated for developing these skills. The first
skill to learn is some basic accounting because financial numbers is the
language of every business. You need the basics to start reading financial
statements in order to evaluate potential deals. If your desire is to invest in
car dealerships, you need to know the difference between a well-run or a
poorly-run dealership from reviewing their financial statements. The next skill
is networking to locate deals – get your phone ringing, business card
circulating, and e-mail account filling with potential deals. Private equity and
debt financing is normally offered to family and friends, then acquaintances;
and this will only happen if you are meeting people and talking about what you
are looking for. The third skill is performing due diligence; which means
independently verifying as much as possible about the individual, the company,
and the transaction so that you can be reasonably confident in getting paid in
full. Few local private offerings will have a prospectus written by teams of
lawyers and accountants who have dissected the offer, so you, personally, have
to do the work. No matter if this is a relative or a friend, there are people
who will steal your money and disappear or people that mean well but are unable
to follow-through and build a successful business. In either case, your hard
earned money is long gone so you should take great pains to get independent
third-party verification of all the facts and history that you can.
I personally know a few people that have built their wealth with the high
returns from private placement offerings, and wouldn’t invest in the stock
market due to the lack of control and lower average return. If you have the
willingness to put forth the effort, great returns can be yours as well.
About the Author:
Francis Kier has an MBA in finance and shares his two decades of experience with
investing and personal finance. More of his articles are available at http://investing.real-solution-center.com.
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